Whether you are operating a standalone sportsbook, or work in partnership with third party price and data suppliers, your firm needs well trained staff to operate in the increasingly sophisticated and competitive betting market.

Whilst technology has brought many benefits and substantial change to the sports betting business, it has sometimes come at the cost of proper training and development to its staff.  If your employees are compiling prices, operating in-play models or managing b2b services, they need to understand the product they are dealing with.

Technology is only as good as the people who are using it, so make sure your staff understand the essential skills of the sports betting trader.